Overview

In this case study, we demonstrate how eCom Royale delivered a fully responsive, conversion-optimized website for a premium skincare brand — from concept to live deployment — in just 14 days. Fast execution, sleek design, and functionality were key.

Client Background

The client, a luxury DTC skincare brand based in California, was preparing for a product launch but lacked an online presence. Their previous developer missed deadlines and overcomplicated the tech stack. They turned to us for a fast, no-compromise solution.

Objectives

• Design and launch a professional eCommerce website in 2 weeks

• Ensure mobile responsiveness, fast loading speed, and SEO readiness

• Integrate secure checkout and email capture flows

• Create a smooth user experience that matched the premium brand feel

• Optimize for high conversion out of the gate

Our Web Development Strategy

We adopted a lean design-to-launch approach using proven UX/UI principles, a mobile-first framework, and lightweight technology for speed and scalability.

Client Discovery & Brand Alignment

We began with a rapid design sprint to capture the client’s aesthetic, brand values, and target audience. A style guide was established within 24 hours to keep visual direction clear and consistent.

Agile Design & Frontend Development

Using Figma and Tailwind CSS, our designers built high-fidelity mockups while developers simultaneously began frontend coding. A Shopify backend was used for product management and payment integrations.

Backend Setup & CMS Integration

We configured all essential backend elements including inventory management, Stripe integration, email automation with Klaviyo, and a CMS for future blog and landing page control.

Mobile Optimization & QA Testing

We tested across all major devices and browsers to ensure consistent performance. Mobile responsiveness, lazy loading, and Core Web Vitals were prioritized for fast, smooth browsing.

Launch & Live Monitoring

The website was deployed with DNS setup, SSL, and analytics integrations. Our devs stayed on standby for 48 hours post-launch to resolve any live feedback immediately.

Key Performance Metrics

• Time to Launch: 14 days

• Mobile Load Time: 1.4 seconds

• PageSpeed Score: 97

• Bounce Rate: 38%

• Conversion Rate (Week 1): 3.7%

• Average Session Duration: 3+ minutes

Results Breakdown

• Website fully live in under 2 weeks

• Immediate traction with 150+ orders in first 10 days

• 40% of traffic came from mobile with excellent user flow

• Strong brand impression from day one

• Reusable backend architecture for easy future scaling

Lessons Learned & Best Practices

• Rapid timelines require clear scope and fast client feedback

• Visual identity and performance go hand in hand in DTC

• Mobile-first design isn’t optional — it’s essential

• Avoid over-engineering — simplicity scales better

• Post-launch support ensures smooth real-world performance