Overview

In this case study, we detail how eCom Royale achieved a 400% Return on Ad Spend (ROAS) for a Shopify-based fashion brand using Google Ads — and did it in less than 30 days. With a lean ad budget and precise targeting, we turned cold traffic into consistent buyers quickly.

Client Background

The client, a mid-sized women’s fashion brand based in New York, had a strong product line but was struggling with high CPA (cost per acquisition) and poor Google Ads performance. They approached us looking for better ROI and sustainable customer acquisition.

Objectives

• Achieve at least 300% ROAS within 30 days

• Optimize existing ad campaigns to reduce wasted spend

• Scale revenue without inflating ad budget

• Improve click-through rates and Quality Scores

• Build a foundation for long-term PPC growth

Our PPC Strategy

We implemented a full-funnel PPC strategy, combining search, shopping, and remarketing campaigns, backed by smart segmentation and laser-focused keyword targeting.

Deep Keyword Research & Segmentation

Our team used advanced tools and manual insights to discover high-intent, low-competition keywords. We segmented them by match type and buyer intent to guide campaign structure.

Campaign Structuring for Scalability

We split the campaigns into branded, non-branded, competitor, and shopping campaigns. This allowed for better budget control, clearer data, and more aggressive scaling on winners.

Bid Optimization & Budget Reallocation

We adjusted bids daily based on performance and shifted the budget toward high-converting keywords and audiences, while pausing underperforming segments early.

Negative Keyword Implementation

To cut wasted spend, we built a custom negative keyword list to block irrelevant clicks and filter out non-buyer traffic, improving overall ad relevance and ROAS.

Performance Monitoring & Iterative Scaling

We monitored campaigns hourly during the first two weeks and weekly thereafter. We made data-driven tweaks on ad copy, bidding, and audience targeting to squeeze more value from every dollar.

Key Performance Metrics

• ROAS: 407% by Day 28

• Ad Spend: $2,500

• Revenue Generated: $10,180

• CTR: 5.9% average (up from 2.1%)

• Conversion Rate: 4.3%

• Cost Per Sale: $8.73 (down from $21.50)

Results Breakdown

• 4X return on ad spend in 28 days

• 60% lower CPA

• 2X increase in store traffic

• 40+ high-intent keywords added to evergreen campaigns

• Fully optimized Google Ads account now ready to scale

Lessons Learned & Best Practices

• Intent-based segmentation beats broad targeting every time

• Negative keywords are a hidden weapon in Google Ads success

• A/B testing headlines and ad extensions rapidly improves CTR

• Early optimizations matter — avoid the “set it and forget it” trap

• Transparent performance tracking builds long-term client trust