Overview

In this case study, we reveal how eCom Royale revamped a stagnant eCommerce store’s visual identity and user interface — resulting in a 60% increase in conversions within just 6 weeks. Clean aesthetics and seamless usability made all the difference.

Client Background

The client, a mid-sized online wellness brand, had solid traffic but underwhelming sales. Despite quality products and loyal customers, their website had high bounce rates and low engagement. They approached us to reimagine their digital presence with a focus on user behavior and conversion.

Objectives

• Refresh brand visuals across web and mobile platforms

• Improve UX flow to reduce friction and bounce rates

• Boost user confidence with modern design aesthetics

• Create a consistent, trust-building user experience

• Increase conversions without adding more paid traffic

Our UI/UX Strategy

We built a visual experience that balanced form and function — combining eye-catching design with strategic user journey flows that drove action.

User Behavior Audit & Funnel Analysis

We began with a heatmap and session recording analysis using Hotjar. This revealed friction points, abandoned pages, and drop-off zones that informed our design decisions.

Visual Redesign & Brand Consistency

We introduced a clean, minimal design style with new color palettes, typography, and iconography that aligned with the brand’s core values — wellness, trust, and simplicity.

Conversion-Centric UI Enhancements

We redesigned the homepage, product pages, cart, and checkout flow with clear CTAs, intuitive layout, and consistent button placements. Product images were updated for higher clarity and emotional appeal.

Mobile-First Optimization

With over 70% of users on mobile, we made responsiveness a top priority. The site now loads quickly, scrolls smoothly, and makes it effortless for users to explore and purchase.

Performance Monitoring & A/B Testing

We ran A/B tests on redesigned pages and monitored KPIs including scroll depth, click-through rate, and checkout completion. Iterative improvements were made weekly.

Key Performance Metrics

• Conversion Rate: Increased from 2.3% to 3.7% (60%+ lift)

• Bounce Rate: Decreased by 35%

• Avg. Session Duration: +48%

• Mobile Cart Abandonment: Dropped by 27%

• New Customer Sign-ups: +41%

• Post-launch NPS (Net Promoter Score): 8.6/10

Results Breakdown

• Higher conversions without increasing ad spend

• Visually cohesive branding built stronger trust

• Streamlined navigation = better user flow

• Mobile users spent more time and bought more often

• Created design system now used across all platforms

Lessons Learned & Best Practices

• Great design is not just aesthetic — it’s strategic

• Small UX tweaks often yield big revenue wins

• Users convert when you guide them with clarity

• Consistency in visuals increases perceived professionalism

• Mobile-first is no longer optional — it’s everything