Overview

This case study shows how eCom Royale helped a boutique fashion brand generate $15,000 in revenue from just three targeted email campaigns — using segmentation, automation, and compelling copywriting to drive conversions in less than 3 weeks.

Client Background

The client, a U.S.-based sustainable fashion label, had built a modest customer list (~4,200 subscribers) but had never actively leveraged email marketing. They relied heavily on social media and paid ads, leaving an untapped goldmine in their existing email base.

Objectives

• Launch 3 conversion-focused email campaigns

• Re-engage cold subscribers and recover abandoned carts

• Drive direct revenue from the existing email list

• Create brand-aligned copy and visuals to boost engagement

• Build automations for long-term retention and loyalty

Our Email Strategy

We developed an email strategy focused on segmentation, personalization, and urgency — creating value-based content with a clear path to purchase.

List Segmentation & Behavioral Targeting

We divided the list into high-intent users (cart abandoners, product viewers) and engaged newsletter readers. This helped tailor messaging, improve open rates, and reduce unsubscribes.

High-Converting Copy & Visuals

Each campaign was designed with clean, on-brand visuals and emotionally-driven copy. Subject lines were A/B tested to maximize open rates and urgency.

Automation Setup & Timing

We built automated flows using Klaviyo, including:

• Cart Abandonment Flow

• Welcome Series for New Subscribers

• Flash Sale Campaign with Countdown Timer

Each email was optimized for mobile responsiveness and deliverability.

Real-Time Tracking & Optimization

We monitored open rates, CTRs, and revenue attribution through Klaviyo analytics and made mid-campaign tweaks for time-of-day delivery, button placement, and content layout.

Key Performance Metrics

• Total Revenue: $15,473.91

• Email Open Rates: 42.3% avg

• Click-Through Rate: 10.7%

• Conversion Rate: 4.9%

• Unsubscribe Rate: < 0.4%

• Abandoned Cart Recovery: $5.4K from one flow

Results Breakdown

• Campaign 1 (Flash Sale): $6,100 in 3 days

• Campaign 2 (Abandoned Cart Series): $5,400

• Campaign 3 (Product Restock Alert): $3,900

• Total ROI: 11x return on email tool and strategy costs

• Zero reliance on paid traffic for these results

Lessons Learned & Best Practices

• Segmentation = higher conversions and fewer unsubscribes

• Strong visuals and urgency copy drive quick decisions

• Automations compound value over time

• Email is the highest ROI channel when done right

• Testing subject lines and CTAs is non-negotiable