Overview

This case study outlines how eCom Royale helped a client rank #1 on Google for multiple high-competition keywords in the fitness supplement niche. In just 4 months, organic traffic grew by 580%, driving thousands of dollars in sales without paid ads.

Client Background

The client, a U.S.-based direct-to-consumer supplement brand, was heavily reliant on paid traffic. Their website had minimal SEO structure, no backlink profile, and poor keyword visibility in a competitive niche dominated by big players.

Objectives

• Rank on page 1 of Google for core commercial keywords

• Build a strong SEO foundation to reduce dependency on ads

• Improve domain authority through quality backlinks

• Optimize on-page SEO and fix technical issues

• Increase organic traffic and conversion rates

Our SEO Strategy

We developed a comprehensive SEO strategy combining technical fixes, content development, on-page optimization, and strategic link building to climb SERPs sustainably.

In-Depth Keyword Mapping & Search Intent Targeting

We performed competitor analysis and keyword clustering to build a content plan targeting high-buying-intent keywords. This included product pages, comparison articles, and blog posts.

Technical SEO & Site Architecture Fixes

The site was restructured for crawlability and indexation. We fixed issues like broken links, slow load times, and improper tag usage, improving Core Web Vitals significantly.

Content Creation & Optimization

We created long-form, SEO-rich content designed to answer user queries and position the brand as an authority. All existing content was updated for readability, keywords, and internal linking.

White-Hat Link Building Campaigns

We launched a high-authority backlink campaign using guest posts, niche directory submissions, and manual outreach. Focus was on acquiring links from domains with DA 40+ in relevant industries.

Ongoing Monitoring & Algorithm-Proofing

We used tools like Ahrefs and Google Search Console to monitor keyword movement, indexing, and health. Regular audits helped us stay aligned with algorithm updates and ahead of the competition.

Key Performance Metrics

• Organic Traffic Growth: +580%

• Top 3 Keyword Rankings: 11

• #1 Google Rank: For 5 core keywords

• Domain Authority: Increased from 14 to 37

• Bounce Rate: Dropped from 68% to 42%

• Average Session Duration: +90 seconds

Results Breakdown

• Ranked #1 for “best vegan pre-workout” in 4 months

• Acquired 60+ high-quality backlinks

• Doubled product page conversions from SEO traffic

• Cut paid ad budget by 40% due to organic lead generation

• Solidified brand as a niche authority

Lessons Learned & Best Practices

• Intent-first keyword planning drives rankings and revenue

• Quality content + internal linking = long-term ranking power

• Backlinks are still king — but only if they’re relevant and earned

• SEO is compounding — early efforts yield exponential results later

• Avoid black-hat shortcuts — staying algorithm-safe pays off